Reston and other NoVA businesses seeking to build a robust online presence need to be aware of their reputations. As part of an effective brand optimization strategy, you should try your best to ensure that your online reputation remains as pristine as possible. This is not always easy given the wide open access for anyone to write reviews and read them on the world wide web. Among the main sources of negative ideas about your company are the critical reviews that often appear on review sites and even on your own webpage. To blunt their effects you’ll need to deal with them in a productive way.