Brand Optimization Tip: Learn to Properly Handle Negative Reviews


Reston and other NoVA businesses seeking to build a robust online presence need to be aware of their reputations. As part of an effective brand optimization strategy, you should try your best to ensure that your online reputation remains as pristine as possible. This is not always easy given the wide open access for anyone to write reviews and read them on the world wide web. Among the main sources of negative ideas about your company are the critical reviews that often appear on review sites and even on your own webpage. To blunt their effects you’ll need to deal with them in a productive way.
http://novatp.com/brand-optimization-tip-learn-to-properly-handle-negative-reviews/

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Brand Optimization in Reston: ORM Tips to Maintain a Positive Image


Negative customer reviews are often considered tools that owners can learn from to help them grow their businesses. Managing these negative feedback online, however, requires skills and strategies as the digital age opens your local brand in Virginia to a worldwide audience. In this digital age, building brand optimization in Reston still works via “word of mouth”, except that you are using different platforms such as review sites and social media.
http://novatp.com/brand-optimization-in-reston-orm-tips-to-maintain-a-positive-image/

Reston Brand Optimization: 4 Ways to Make Your Brand Thrive in 2015


Too many business owners have trouble getting their brand online. Looking at various efforts, you’ll notice that those who fail are usually those who attempt to go it alone. Don’t be afraid to seek professional help. Sure they may cost more upfront, but the long run dividends for your business are sure to be worth it.

Staying relevant online will require an open mind, a strong commitment, and the help of skilled brand marketing strategists in Reston like Nova Technology Partners. Follow the above advices and get started on your way toward online marketing success in 2015.
http://novatp.com/reston-brand-optimization-4-ways-make-brand-thrive-2015/

Stable Brand Optimization in Reston in the Face of a PR Disaster


When Mark Rosekind became the new head of the National Highway Traffic Safety Administration (NHTSA), he was faced with a dire situation. Following a series of safety recalls, most notably the Takata airbags, he had to restore public trust in the NHTSA. Specifically he had to answer the question: Why did it take so long for NHTSA issue a recall for the defective airbags? Congress expects NHTSA to assume “a commensurate level of responsiveness and accountability.” Given Rosekind’s extensive expertise in human fatigue and other driver safety related issues, many of the senators believe he is the right person to lead the agency at the right time.

Though NHTSA was the federal agency most closely identified with this PR disaster, the impact on them paled the impact on Takata, the Japanese airbag manufacturer. This was a classic reputation management challenge. To start with, the Takata airbag recall affected millions of vehicles worldwide. The consequences for the Japanese airbag maker
http://novatp.com/stable-brand-optimization-reston-face-pr-disaster/