How Brand Marketing Adds Value to Businesses

Around Reston and the rest of the D.C. Metro area, companies have significant opportunities to meet the needs of emerging consumers. People in the Mid-Atlantic love to buy, but before you can get their business, you have to appeal to them with solid marketing strategies. Good business owners know that they can’t do it all alone. A solid brand marketing strategist can add value to a business by helping businesses with their social media marketing, consumer acquisition, and consumer retention.

Brand marketing strategists can help businesses navigate the somewhat uncertain waters that accompany today’s business environment. How do you connect with consumers online? Do you present your company as being a combination of responsible and cool? Solid brand marketing strategists sit down with your company to figure out what you’re all about, what you’re selling, and how to communicate those things to the end consumer. There’s likely some untapped power in your brand, and strategists can help you highlight that.

In addition, you can join the legions of business owners who are coming to understand that social media is a powerful engagement tool. Brand marketing can help to cut down on costs while giving your company the capacity to get active feedback from the people you’re serving. When you make use of a strategist, you can benefit from a sensible social marketing approach that takes into account your unique requirements as well as the needs of your target market.


Brand Marketing Strategies in Reston

Being located in a place like Reston can actually help you to obtain the larger metropolitan area crowds with less of a hassle if you play your cards right. Here are some strategies that can be implemented by your trusted brand marketing professional to help you expand your audience outside of your locale:

Ideal Local Audience
In Reston, you have an advantage with an audience that can push you into the forefront of overall search engine rankings. You do not have nearly as much local competition in Reston as you would if you were located in a large metropolitan area. A number of big companies are always looking for ways to keep from splitting business with local competitors. You would not have this problem as much. By focusing on your local audience, which may feel underserved, you can create a loyal following that will push you ahead of the larger companies in big cities on the major search engines. Localize! Continue reading

How Smart Brand Marketers Do Their Job

Brand marketing is a task that is both fun and stressful. Fun because it boosts your creativity, and stressful because its result can make or break your business or the venture you are marketing. If you fail, everything else falls apart. So, as a marketer, you have to fully understand the ins and outs of brand marketing to create and implement an effective strategy.

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Learning from History’s Biggest Brand Blunders

Even the world’s most recognized brands commit marketing blunders, allowing for other companies to learn from their mistakes. Here are some of the biggest brand marketing failures in history.

Cartoon Network’s “Bomb Threats” – In 2007, Cartoon Network wanted to market their newest cartoon show, setting up LED signs in various places. However, one resident from Boston thought that the signs were bombs and called the police. The incident evolved into a terrorism scare, causing public transportation lines to be shut down and costing the company $2 million dollars in compensation for the police teams. Continue reading