The concept of “voice” might be something only heard in music or literature, which is why some businesses opt not to pay attention to theirs. Your business might have an eye-catching logo and visually appealing color selections, but your brand voice is the factor which makes your business stand out from your competition. This can be particularly effective in your content marketing strategy since it’s not only the things you say but the way you say them that could leave an impression on your customers.
Finding your voice is the easiest part of creating your brand’s voice. You simply need to determine what makes your business unique, and what makes your products and services special. Moreover, you’ll need to determine the culture your company has, and know how you want to be regarded by your customers and your community. Don’t settle with the usual words such as “friendly” and “reliable” – these would only earn eye rolls.
Now comes the more difficult part: translating your values into words. Brand marketing strategists can help you with putting the things you want to say into words, but it’s also important to create your own draft of how you want to introduce yourself to the world. You can begin by choosing a pronoun that best suits your brand and avoiding sprinkling your words with jargon just to look cool. Moreover, you’ll also need to take your voice everywhere, so consider every medium where you’ll have to use it, big or small.
In the world of business, your business’ brand is its face. When its façade is ruined, its reputation follows suit, and with it, profits go out the window. Sadly, not a lot of companies know that some of the things they do actually ruin their brand. Here are some of the most common:
Inconsistency – Through consistent slogans and practices, a brand makes some sort of promise: i.e. Volvo’s “safe,” Rolex’s “quality”. Once a brand tries to act out of this promise even for the shortest amount of time, current and potential customers can get easily alienated from the picture. Continue reading
Several studies have shown that many people decide to forego doing business with an establishment if they find a negative review online. Unfortunately, most businesses will have to deal with a negative review from a disgruntled customer. If this ever happens to you, this is how you should deal with the negative review to help you maintain a positive image:
Don’t Lash Out
Do not match negativity with more negativity; it will only add more fuel to the fire, as well as make you look petty. Take the highroad and resist the urge to let a tirade loose. Continue reading
Even the world’s most recognized brands commit marketing blunders, allowing for other companies to learn from their mistakes. Here are some of the biggest brand marketing failures in history.
Cartoon Network’s “Bomb Threats” – In 2007, Cartoon Network wanted to market their newest cartoon show, setting up LED signs in various places. However, one resident from Boston thought that the signs were bombs and called the police. The incident evolved into a terrorism scare, causing public transportation lines to be shut down and costing the company $2 million dollars in compensation for the police teams. Continue reading
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- Tagged Brand Blunders, brand marketing, brand marketing strategists, brand marketing strategists reston, NovaTP