Being located in a place like Reston can actually help you to obtain the larger metropolitan area crowds with less of a hassle if you play your cards right. Here are some strategies that can be implemented by your trusted brand marketing professional to help you expand your audience outside of your locale:
Ideal Local Audience
In Reston, you have an advantage with an audience that can push you into the forefront of overall search engine rankings. You do not have nearly as much local competition in Reston as you would if you were located in a large metropolitan area. A number of big companies are always looking for ways to keep from splitting business with local competitors. You would not have this problem as much. By focusing on your local audience, which may feel underserved, you can create a loyal following that will push you ahead of the larger companies in big cities on the major search engines. Localize! Continue reading
The concept of “voice” might be something only heard in music or literature, which is why some businesses opt not to pay attention to theirs. Your business might have an eye-catching logo and visually appealing color selections, but your brand voice is the factor which makes your business stand out from your competition. This can be particularly effective in your content marketing strategy since it’s not only the things you say but the way you say them that could leave an impression on your customers.
Finding your voice is the easiest part of creating your brand’s voice. You simply need to determine what makes your business unique, and what makes your products and services special. Moreover, you’ll need to determine the culture your company has, and know how you want to be regarded by your customers and your community. Don’t settle with the usual words such as “friendly” and “reliable” – these would only earn eye rolls.
Now comes the more difficult part: translating your values into words. Brand marketing strategists can help you with putting the things you want to say into words, but it’s also important to create your own draft of how you want to introduce yourself to the world. You can begin by choosing a pronoun that best suits your brand and avoiding sprinkling your words with jargon just to look cool. Moreover, you’ll also need to take your voice everywhere, so consider every medium where you’ll have to use it, big or small.
Brand marketing is a task that is both fun and stressful. Fun because it boosts your creativity, and stressful because its result can make or break your business or the venture you are marketing. If you fail, everything else falls apart. So, as a marketer, you have to fully understand the ins and outs of brand marketing to create and implement an effective strategy.
In the world of business, your business’ brand is its face. When its façade is ruined, its reputation follows suit, and with it, profits go out the window. Sadly, not a lot of companies know that some of the things they do actually ruin their brand. Here are some of the most common:
Inconsistency – Through consistent slogans and practices, a brand makes some sort of promise: i.e. Volvo’s “safe,” Rolex’s “quality”. Once a brand tries to act out of this promise even for the shortest amount of time, current and potential customers can get easily alienated from the picture. Continue reading