How Brand Marketing Adds Value to Businesses

Around Reston and the rest of the D.C. Metro area, companies have significant opportunities to meet the needs of emerging consumers. People in the Mid-Atlantic love to buy, but before you can get their business, you have to appeal to them with solid marketing strategies. Good business owners know that they can’t do it all alone. A solid brand marketing strategist can add value to a business by helping businesses with their social media marketing, consumer acquisition, and consumer retention.

Brand marketing strategists can help businesses navigate the somewhat uncertain waters that accompany today’s business environment. How do you connect with consumers online? Do you present your company as being a combination of responsible and cool? Solid brand marketing strategists sit down with your company to figure out what you’re all about, what you’re selling, and how to communicate those things to the end consumer. There’s likely some untapped power in your brand, and strategists can help you highlight that.

In addition, you can join the legions of business owners who are coming to understand that social media is a powerful engagement tool. Brand marketing can help to cut down on costs while giving your company the capacity to get active feedback from the people you’re serving. When you make use of a strategist, you can benefit from a sensible social marketing approach that takes into account your unique requirements as well as the needs of your target market.

Finding your Brand’s Voice

The concept of “voice” might be something only heard in music or literature, which is why some businesses opt not to pay attention to theirs. Your business might have an eye-catching logo and visually appealing color selections, but your brand voice is the factor which makes your business stand out from your competition. This can be particularly effective in your content marketing strategy since it’s not only the things you say but the way you say them that could leave an impression on your customers.

 

Finding your voice is the easiest part of creating your brand’s voice. You simply need to determine what makes your business unique, and what makes your products and services special. Moreover, you’ll need to determine the culture your company has, and know how you want to be regarded by your customers and your community. Don’t settle with the usual words such as “friendly” and “reliable” – these would only earn eye rolls.

 

Now comes the more difficult part: translating your values into words. Brand marketing strategists can help you with putting the things you want to say into words, but it’s also important to create your own draft of how you want to introduce yourself to the world. You can begin by choosing a pronoun that best suits your brand and avoiding sprinkling your words with jargon just to look cool. Moreover, you’ll also need to take your voice everywhere, so consider every medium where you’ll have to use it, big or small.

Different Ways you’re ruining your Brand

In the world of business, your business’ brand is its face. When its façade is ruined, its reputation follows suit, and with it, profits go out the window. Sadly, not a lot of companies know that some of the things they do actually ruin their brand. Here are some of the most common:

Inconsistency – Through consistent slogans and practices, a brand makes some sort of promise: i.e. Volvo’s “safe,” Rolex’s “quality”. Once a brand tries to act out of this promise even for the shortest amount of time, current and potential customers can get easily alienated from the picture. Continue reading